Brand Usage
How to use the name, the mark, and the colors.
The short version
- The name is Scrybert. One word, capital S, nothing bolted on.
- The mark is a yellow disc with a dark reticle. Don't recolor it, don't stretch it, don't add your own shadow.
- Yellow means positive. Don't pair it with a warning or a delete button. Ours or yours.
- Sharing a summary Scrybert made? A credit line's a nice touch, not a requirement.
- Don't imply a partnership that doesn't exist. Ask first for anything beyond a basic mention.
The name
Scrybert is one word. Capital S, lowercase the rest, nothing after it. Not "ScryBert." Not "Scry Bert." Not "the Scrybert app" when "Scrybert" already says it.
It's a name, not a verb. "Scrybert caught that for you" works. "Just scrybert it" does not, and we will notice.
The mark
The mark is a flat yellow disc with a dark reticle at the center and one white highlight arc, upper left. That's the whole thing. It reads at a glance because nothing on it is optional.
Leave it alone. Specifically:
- No recoloring. The yellow is the yellow. A grayscale version exists for contexts that need it. Ask, don't desaturate it yourself.
- No stretching, rotating, or cropping into a shape it wasn't drawn for.
- No drop shadows, outlines, or glow effects added on top. If it needs to sit on a busy background, give it clearspace instead: the mark's own radius, on every side, minimum.
- Don't screenshot it off the app and reuse the compressed result. Grab a real file below instead.
Minimum display size is small enough that most people never hit it, but if the reticle starts to look like a smudge, it's too small.
Get the mark
Four forms, ready to copy or download. Full color for anything on Scrybert's own dark ground; black and white for everywhere else.
Color
Yellow, #FFC233, is the one that means Scrybert. Everything else on the site sits on a dark ground, #16130E. If someone can only remember two hex codes, those are the two.
Here's the part that's easy to miss: yellow is exclusively for positive actions. Not a style preference. The app uses it that way, and anyone reusing the color should too. It never sits next to a warning, an error, or a delete confirmation. Better to explain that once here than watch it happen in someone else's screenshot.
There's a fuller palette behind the scenes, a couple of secondary accents that show up in specific places inside the app. Most outside use never needs them. If a project genuinely needs the full set, ask instead of eyedropping a screenshot. Screenshots compress, and compressed hex codes lie.
Crediting a summary
If a Scrybert summary gets shared anywhere outside the app, a credit line is a nice touch, not a requirement. It's a machine-generated summary, not some protected work of literary art, for fuck's sake. If you do want to credit it, either works:
- Summarized by Scrybert
- Summary spawned by Scrybert
Skip it if it doesn't fit. Nobody's checking.
What this isn't
Using the name or the mark isn't an invitation to imply a partnership that hasn't happened. Don't place the mark next to another company's logo in a way that suggests an integration, an endorsement, or a relationship nobody agreed to. Trademarks belong to their owners, ours included, and we extend the same courtesy back.
Ask first
A basic mention, a review, a comparison chart, "works with Scrybert," doesn't need permission. Anything that reproduces the mark itself, co-marketing, or coverage that goes beyond a name-check: write to scrybert@scrybert.com. Most requests get a yes and a clean file, faster than the ask took to write.